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Fiksuja hinnoittelustrategioita pienille hotelleille ja toimijoille

Jotta saat hotellinpitäjänä parhaan mahdollisen tuoton huonevarauksistasi, hinnoittelustrategiasi on oltava kestävä. Hotellin hintojen määrittely saattaa suoraan vaikuttaa lopulliseen suorituskykyyn ja maineeseen markkinoilla. Hinnoittelustrategian muotoilu Hintojen laskeminen saattaa aluksi herättää kiinnostusta kiinteistöäsi kohtaan niiden vieraiden osalta, joille hinnalla on vaikutusta - ...

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Setting your property’s pricing strategy – comparing “apples to apples”

Each customer has different motives on why they buy, their experience expectations, what their needs are and a level of willingness to pay at a certain price point for a great experience. Market segmentation To be able to target and market to a range of customers that behave differently with an offer that matches their needs and budget you’ll need to apply market segmentation. Market segment...

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How to improve your hotel room occupancy rates when you need it the most.

Most hotel operators struggle to find effective ways to stimulate reservations when room occupancy is falling. Typically, during a low demand period or as you head in to an off-peak season.While reducing your rates is a common knee jerk reaction, true it can sell a few more room nights, but as a strategy it does not necessarily create extra demand; it may just temporarily shift price-sensitive ...

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For a lot of hotel operators, the problem isn’t how to increase OTA bookings, but rather how to increase direct bookings through their own website.

Every hotel property suffers from the peaks and troughs of customer demand. Smart hoteliers manage the swings in demands, are prepared for it in advance and have worked with the data to understand how their competitive set are managing the changes in the seasons. But not all hotel operators have either the in-depth knowledge of revenue management, are not particularly internet or application s...

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With competition at an all-time high, what technology should you invest in to make a difference?

When you think of it, how many business decisions does your property make every week, every day, every hour – even right now, as you’re reading this blog post? Those decisions can range from tactical rate decisions to a revenue management strategy to front-line operational decisions that need to be taken immediately because you have an unhappy guest venting their anger at the front desk staff....

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