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How to get your 2020 hotel distribution strategy ready for action.

The hospitality industry has experienced dramatic disruption over the last decade particularly in the area of hotel channel distribution and the unprecedented number of options that guests have for booking a hotel room. In the old days competition was limited to keeping an eye on what your competitor across the street was doing. Today it is still the traditional competitors but now we also ha...

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How to improve direct booking conversion rates for your hotel property.

With so much search traffic and reservations for hotel operators now being sourced online, it makes sound business sense to integrate your online booking engine into a corporate website to grow direct bookings. Operators can make a significant impact to their bottom line by increasing the proportion of reservations they receive through their own direct booking channel. But it would seem many i...

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How to understand and influence your customers buying behaviour.

Hoteliers need to learn how to become better at influencing the booking behaviour of their customers, to ensure that they book their rooms instead of a competitors. To do this, you’ll need an understanding of the customer journey, how your leisure travellers and corporate guests reach a decision to book your hotel, a mixture of emotional and rational reasoning. It’s easy to assume that custom...

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Are you leaving money on the table by forgetting your direct booking channel when it comes to your distribution strategy?

Hotels can often make the biggest impact to their bottom line by increasing the proportion of reservations they receive through their own direct booking channel. But it would seem many independent properties are underinvesting and undervaluing the impact that a direct booking can have on their business. With such a large proportion of business and leisure travel researched and booked online, i...

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Finding new ways to increases your hotel’s ADR and revenue performance

There are two main ways to raise profit margins, reduce costs or increase your rates. A hotel that drives a higher average daily rate (ADR) will see profits rise if they manage their costs appropriately. But, as the marketplace is becoming more competitive, boosting revenue through a higher ADR is easier said than done. Increasing room rates for bigger margins might be doable during high seaso...

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