Blogi

GDPR eli tietosuoja-asetus ja sen vaikutus hotellinpitäjään

Uusi tietosuoja-asetus (GDPR, General Data Protection Regulation) astuu voimaan koko Euroopan unionissa 25. toukokuuta, 2018. Tästä uudesta asetuksesta on kohistu paljon, mutta suurin osa puheista on ollut kuulopuheita sekä runsaasti pelkoa ja epävarmuutta. Monet konsulttiyritykset kirjoittavat suuria juttuja valtavista sakoista, joita saattaa saada, jos asetusta ei noudata. Tällä yritykset py...

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The art of social selling, using your social network to build a brand and generate room nights.

There are already property owners who have mastered how to leverage their social media networks Facebook, Twitter and LinkedIn to enhance and develop their positioning and have become early adopters of social selling.  "Social selling is the process of researching, connecting, and interacting with potential customers on your social media networks." But one very important part of social sellin...

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A goldfish has an attention span of 8 seconds - so how tough can it be to get to your website visitors to be engaged in 3?

Conversion Rate Optimisation or CRO is the ongoing process of making your website and any landing pages that you have created to be more effective in generating interest, signing up subscriptions and eventually converting visitors from lookers to bookers. In order to convert website traffic to paying guests - now is a good time to ask yourself - how hard does your website work for you? Does it...

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Use these 11 simple ways to keep guests satisfied and loyal.

  Even during hard times it is possible for the hospitality industry to thrive without focusing purely on price. By adopting a “customer-centric” strategy with a strong focus on guest satisfaction and customer service it can become a strong point of differentiation. Customers and guests recognise those operators that place them at the heart of everything they do at their property – making sure...

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25x advantages for hotels when integrating an online booking engine into your website.

  Independent property owners can now no longer ignore the need for an integrated online booking engine. With such a large proportion of business and leisure travel researched and booked online, if your property does not have an online presence then your cannot be found. Plus operators should be leveraging their property website by integrating an online booking engine to drive their own direct...

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